2013/07/17
TAG Heuer & Monaco 2013
The Swiss watchmaking legend continues its winning partnership with Automobile Club de Monaco (ACM), the governing body of the most glamorous race in motor racing
TAG HEUER: the watch brand with the longest-standing legitimacy and legacy in Motor Racing
The first watch brand to sponsor a professional driver — Jo Siffert, 1969.
The brand whose colors, crest and watch co-starred with the great Steve McQueen in Le Mans, 1971.
The first watch brand to partner with a Grand Prix team — Scuderia Ferrari, 1971-1979.
The most-winning watch brand at Monaco (15 victories) as part of the the longest-running partnership in Formula One (28 years) with Vodafone McLaren Mercedes — 1985 to now.
The Official Timekeeper of Formula One, 1992-2003 — 1/1,000 of a second.
The Official Timekeeper of Indy Racing League, 2004-2006 — 1/10,000 of a second.
The Official Partner of the Monaco Grand Prix with Automobile Club of Monaco (ACM) — 2011 to now.
TAG HEUER: the watch brand that invented the motor-sports chronograph
TAG Heuer forged the original link between race cars and watches, then crafted and perfected it, pushing it to an unprecedented level of luxury prestige.
Through its longstanding links with the best teams, drivers and cars in motor racing, the Swiss brand, the undisputed world leader in luxury sports chronographs, has pushed time and its keeping to dizzying levels of precision — 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.
TAG HEUER & MONACO: the watch brand and the Automobile Club de Monaco push their partnership to the next level
Every motor racing world champion from Juan Manuel Fangio to Jenson Button has been part of the TAG Heuer legend. So has almost every race in the sport, but none more so than the mythic Monaco Grand Prix, the most prestigious of them all.
The role TAG Heuer plays in Monaco is unparalleled in the Swiss watchmaking world. It has sponsored more first-place Monaco drivers than any brand in history. TAG Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton.
In 2011, TAG Heuer and the Automobile Club de Monaco signed a historic agreement making the Swiss brand the ACM’s Official Watch and Chronograph and Eyewear Partner of its most glamorous event: the Grand Prix of Monaco.
TAG HEUER & MONACO 2013: OUT FRONT, SETTING THE PACE
The newest in the TAG Heuer racing stable--the Carrera Calibre 16 Monaco Grand Prix, the Monaco Calibre 12 ACM and the Monaco 24 Calibre 36, continue the legacy, pushing it even further.
CARRERA CALIBRE 16 CHRONOGRAPH DAY-DATE – 43MM GRAND PRIX DE MONACO LIMITED EDITION
MONACO CALIBRE 12 CHRONOGRAPH - 39MM AUTOMOBILE CLUB DE MONACO BLACK EDITION
MONACO TWENTY FOUR CALIBRE 36 CHRONOGRAPH - 40.5MM BLACK DIAL
