TAG Heuer
Rue Louis Joseph Chevrolet 6 A
2300 LA Chaux de Fonds (Switzerland)

Tel. : +41 32 919 8000
Fax: +41 32 919 9000

 

 

 

TAG Heuer — Since 1860 — Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. TAG Heuer is the world leader in high precision luxury chronographs with an unequalled mechanical  accuracy of 1/10th, 1/100th, 1/1000th and even 5/10,000th of a second. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or». From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race today--for which it has developed instruments with a precision of 1/10,000th of a second--TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its partnerships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, with Audi Sport in the Le Mans 24 Hours and endurance races, and with the Automobile Club of Monaco for the prestigious Monaco Grand Prix. TAG Heuer is also a partner of Oracle Racing, the 34th America’s Cup defender and winner of the America’s Cup World Series 2012-2013. More than ever, the brand epitomizes prestige and performance through active and socially responsible partnerships with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh Khan and Chen DaoMing, and WTA tennis champion Maria Sharapova. Today, TAG Heuer develops and manufactures its own movement, the Calibre 1887, a chronograph with an oscillating pinion invented by Heuer in 1887. It also produces the Monaco V4, a movement driven by belts,  the Carrera Mikrograph, accurate to 1/100th of a second, and the Carrera MikrotourbillonS, a stunning double tourbillon on a 50Hz movement developed on the Mikrograph platform. This exceptional level of watchmaking excellence has earned the company membership in the most exclusive circle of the Swiss watchmaking elite, the Fondation de la Haute Horlogerie (FHH).