2013/03/27 (Pre-BaselWorld 2013)


ArtyA the Son of a Gun Target


ArtyA takes aim and scores a bullseye! Son of a Gun Target offers further proof of the eccentricity or genius of the Swiss watch industry’s favourite agent provocateur through this original association between time and firearms. The dial and the bezel represent a target and this time there are no bulletsfloating around the dial, but instead traces of cannon powder mixed with gold leaf. The lugs are set with 32 diamonds, thus creating a truly explosive combination. A formidable horological weapon created by Yvan Arpa.






Specifications (Click to slide)


  • Mechanical automatic
  • 25 jewels
  • Oscillating weight engraved with a target
  • 42-hour power reserve


  • Hours, minutes and seconds


  • 316L stainless steel, 47 mm
  • Bezel engraved with a target
  • Sapphire crystal and back
  • Lugs set with 32 diamonds (1.00 ct)
  • Water-resistant to 50 m (5 ATM/165 ft)


  • Stainless steel engraved with a target
  • Cannon powder and white gold leaf


  • Black crocodile with steel buckle




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