2013/02/23

Ventura the new SPARC Sigma MGS

 

A small Swiss manufacture bets on innovation
In 2000, Ventura introduced the first automatic, generator-operated digital timepiece. Unlike analogue watches with similar features, digital devices require a much more powerful energy source, due to the liquid crystal display and the multiple functions. In Ventura's own MGS (Micro-Generator-System), the energy of an oscillating mass is first amplified by a mechanical gear and a spring, before being released to high-capacity generator. This innovative concept of combining mechanical and solid-state systems is visualized by placing the MGS sidewise next to the time module and was first realized with SPARC MGS introduced a year ago.

This radically novel timepiece received numerous international design prizes such as the coveted Red Dot “best of the best” award 2012.

Designer Paolo Fancelli was given the difficult task to formulate the same technical concept with an architectural counterpoint. He chose to create an organic form with flowing curves, the varying heights of the mechanisms and their asynchronous array requiring smoothly integrating radii to achieve a harmonic and proportional unity. To consolidate the resulting complexity of the shape with the means of serial production proved to be a real challenge. Immediately recognizable as a product of the brand and in spite of sharing with its sister-model distinctly characteristic technical attributes, Fancelli's timepiece has a self-assured architectural identity and integrity; it fulfills the manufacturer's intention to further extend the interest for its technical innovation.

High functionality
The SPARC Sigma MGS incorporates the EasySkroll® operating system, which allows the viewing and setting of all functions intuitively by means of a single scrolling barrel, very much like with a computer mouse; while a manual is supplied, it is largely dispensable. The powerful microprocessor is flash-programmable and permits individual updating of the current version v1.07. An intricate energy-management along with a motion detector
automatically switches off the LC display whenever the watch is not in use, thus saving energy.

Ventura watches are known for their highly functional properties and for their extended longevity achieved with cases and bracelets made of scratch-resistant, tempered Durinox® stainless steel and the implementation of sapphire crystals.

Products of high value
Ventura develops its own software and builds all its movements and modules in house; only selected, high-quality components are used and the assembly is carried out by specially trained craftsmen, each being responsible for an entire timepiece. For this reason, this independent Swiss watch brand rightfully and confidently call itself a “Manufacture Electronique”. 

Market introduction

1. “Limited Launch Edition” pre-series 50 individually numbered pieces: February 2013
2. Regular Production: April 2013 (Baselworld)

Sales points: www.ventura.ch