2013/02/22

Frédérique Constant the “Ladies World Heart Federation” Automatic Collection

 

Frédérique Constant Introduces Mrs. Inès Sastre as New Female Charity Ambassador

At Frédérique Constant, we understand that the greatest and the most valuable natural resources in the world are not precious gems or metals, but our children. They give us joy in the present and unlimited hope for the future. They are to be treasured above all else.

Frédérique Constant is delighted to announce that Inès Sastre, world-famous model, actress and UNICEF representative will be the brand’s Female Charity Ambassador for the next two years. In particular, Inès will play a major role in Frédérique Constant’s support of the World Heart Federation.

Involved in heart related charities since 2009, Frédérique Constant is honored to be supporting the “Hearts of Children” campaign. This collaboration will include the Swiss watch manufacturer launching a beautiful “Ladies World Heart Federation” collection; in addition to the $50,000 U.S. they donated on September 2012, during World Heart Day in Los Angeles. One hundred watches will be produced and donated to the World Heart Federation member organizations to support their actions aimed at preventing cardiovascular diseases (CVD) in women and children around the world.

A stunning watch collection for a wonderful campaign
The “Ladies World Heart Federation” Automatic Collection is a series of four unique and beautifully designed models from Frédérique Constant to support the “Hearts of Children” campaign. The new models are inspired by the FC-310 automatic winding movement, providing exceptional accuracy, reliability and durability, with 38 hour power reserve and water resistant to 60 meters. Truly an everlasting beauty.

The timepieces feature a silver dial, along with the spectacular Double Heart Beat aperture at the 12 o’clock position. A sapphire crystal see-through case back enables you to admire the unique rose gold plated rotor, delicately engraved with the World Heart Federation logo, a special “Hearts of Children” decoration and sunray bridges. The 34mm case and dial are enhanced with eight hand- applied VS quality diamond indexes and outer ring finished in luxurious mother of pearl. Finally, each of these new models is presented in a specially designed, heart-shaped World Heart Federation gift box.

Of the two stainless steel models, the FC-310WHF2P6 is presented with a striking, dark grey satin strap with red lining and folding buckle. While the FC-310WHF2PD6 comes with that definite “wow factor” in the form of 48 additional VS diamonds set in the bezel, presented on a stunning white alligator strap with red lining and folding buckle. These watches are certainly getting all attentions.

The first of the rose gold plated models, the FC-310WHF2P4, features a subtle harmony of beauty. The FC-310WHF2PD4 is the second watch in the collection with “girl’s best friend”. The 48 VS diamonds in the bezel stand out beautifully against the rose gold plated case. Both come with a contrasting vanilla satin strap, red lining and folding buckle to complete the most elegant of offerings.

The cause is just; the need is great

Frédérique Constant is proud to support the World Heart Federation in its fight against cardiovascular disease (CVD) – which includes heart disease and stroke – the world’s number one killer. The partnership is a joint commitment to raise global awareness, focusing on women and children as the most vulnerable populations. We share a passion to educate people about their risk and help avoid the millions of needless deaths that occur each year. By uniting our efforts we strive to give families more quality time together.

About Inès Sastre
Inès Sastre is no stranger to good causes. Born in November 1973, in Valladolid, Spain, Inès was destined to become a super-model when she was awarded Elite Model Agency’s “Look of the Year” in 1989, and later won the 1997 beauty trophy at the Paris Fashion Awards. However, her true interests were in furthering both her education and her acting career and by the age of 15, she was given a part in Carlos Saura’s “El Dorado.”

Today, we look forward to working closely with Inès and the World Heart Federation in the “Hearts of Children” campaign. Heart disease kills one person every two seconds, but through education and awareness activities we hope to make a positive impact in the battle against CVD.