JORDI Swiss Lady Icon Red Passion

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Feel the pulse of seduction

“Red Passion”, the latest release in the JORDI Lady Icon collection, is an attractive model that comes in three pulsating versions, each overflowing with tempting, scarlet seduction.  

Bursting with style and comfort thanks to the domed-sapphire crystal and ergonomic shape  inspired by the soft, polished feel of a river pebble, this new model incorporates all the fascinating design aspects of its predecessors, the Lady Icon White Glamour, while the “Red Passion” 37mm stainless steel case features red twin bezels enhancing its unique aesthetics and glamorous look.

Inestimable cultural heritage meets red-hot design

The brand’s signature “paper-cut” design emphasises the depths and dramatic effect of “Red Passion’s” striking tone-on-tone dials. Stemming from China where it is known as Jianzhi, and featured on the UNESCO Intangible Cultural Heritage Lists, paper-cutting is a prodigious demonstration of the art of using alternating filled and empty spaces. It is admirably echoed in Switzerland where virtuoso artists use the tips of scissors or scalpel-shaped knives to create an enchanted world by dint of their expertise and their imagination. Swiss artisan Johann-Jakob Hauswirth raised it to an art form in the 19th century and devoted his entire life to perfecting this skill. Like all such artistic crafts, paper-cutting calls for rigorous discipline, precision and infallible patience. It is extremely rare, as befits all exceptional things.

This quartz-driven 37 mm model comes in three versions with diamond hour-markers, and a bezel encrusted with 72 glittering diamonds. All feature a date window at 12 o’clock along with a small seconds counter at 6 o’clock – because every new day brings opportunities to express passion, and every fleeting moment counts. The ruby-red cylinder-shaped crown houses a re-interpreted Swiss flag, while the razor-sharp extravagant hands are a reminder of the scissor blades used in the art of paper-cutting. The red leather strap in genuine cow hide displays a discreet paper-cut design pattern. All of these models are also available with a stainless steel bracelet or alligator strap.

Strong style statement
Brimming with confidence and bursting with energy, “Red Passion” with its intense allure, evocative power and timeless appeal is both an instant talking piece and a sure-fire conversation stopper. Quintessentially feminine and romantic, this latest timepiece in the Lady Icon line once again carries whispers of a world where time stands still and hearts beat faster.

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  • Quartz with big date at 12 o’clock.


  • Stainless steel, red anodized aluminum twin bezels, Ø 37mm, polished case and lugs with red inserts, semi covered end-lugs, domed sapphire crystals, anti-reflective treatment, water resistant to 30m.


  • Small second counter, satin-finished date plate with logo, superluminova on markers, 10 Roman numerals or diamonds.


  • Signature crown with recomposed Swiss flag.


  • Polished squelette hands with superluminova.


  • Genuine leather, alligator or stainless steel