CHOPARD Imperiale 40mm “Black & White"


Monochromatic purity and timeless chic

The absolute modernity of black and white, a graphic spirit, and classical lines: two new watches equipped with a mechanical movement reaffirm the majestic refinement of the Imperiale collection.

When the codes of contemporary elegance echo imperial grandeur, a great classic is clearly in the making. Born in the 1990s and completely redesigned in 2010, the Imperiale watch has become an iconic collection from the House of Chopard. It catches the eye with the harmony of its proportions and the refinement of its details. Two new models equipped with the Chopard 01.01-C movement now join the collection. They remain true to imperial classicism while offering a radically new approach: their monochrome character boldly asserts the self-evident force of timeless chic expressed in black and white.

A completely modern look

With its absolute modernity, this spirit of formal colour simplification provides a new interpretation of imperial codes. It’s radically different sculptural approach echoes the gentle strength of the collections lines. The dials of the Imperiale watch now appear in matt black or white while remaining true to the motif that distinguishes the Imperiale watch and jewellery collection, bringing to mind the embroidery of the hangings and cushions on which monarchs would place their insignia.

The ornamental relief work of this embroidery is also referenced to enhance the padded leather strap, which contributes to making the Imperiale 40mm “Black & White” steel watches authentically stylish objects. Another strong feature is the 40 mm-diameter steel case housing a mechanical Chopard movement (01.01-C). The polished bezel and crown set with an onyx or a moonstone lend the ultimate touch of refinement to the unique spirit of the Imperiale 40mm “Black & White” watches, in which the radical modernity of the colours respond to the absolute classicism of the lines.

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Ref. 388531-3005 – Steel with a black dial 

Ref. 388531-3007 Steel with a white dial


• Steel

• Total diameter:                                                            40.00 mm

• Thickness:                                                                   10.28 mm

• Water resistance:                                                          50 m

• Steel crown set with an onyx                                         5.50 mm

• Steel bezel

• Glareproofed sapphire crystal

• Exhibition back


• Mechanical self-winding

• Diameter:                                                                    28.80 mm

• Thickness:                                                                   4.95 mm

• Number of jewels:                                                        27

• Frequency:                                                                   28,800 vph (4Hz)

• Power reserve:                                                             60 hours

.  Snailed finish

Dial and hands:

• Black or white lacquered dial with shiny white or black transferred motif

• Rhodiumed or metallic dagger-shaped hour, minute and seconds hands

• Metallic Roman numerals

Functions and displays:

• Central hour, minute and seconds hands

.  Date at 3 o’clock

Strap and buckle:

• Padded black or white Barenia calfskin strap with Imperiale motif

• Steel pin buckle