Rado Esenza Ceramic Touch

Simplicity is the ultimate sophistication

Many have dreamed it but Rado has made it a reality. A touch controlled watch in full ceramic – and this one is made exclusively for women. The latest technology and the most emotional of all the human senses unite for this unique, stand-out product.

Not many companies develop new technology aimed specifically at women. Rado shows itself once again to be both typically unconventional, and streets ahead of the competition with the Rado Esenza Ceramic Touch.

Controlled by the gentle touch and sweep of a finger along the side of the ceramic case – left for hours and right for minutes – time can be made to fly by or can be turned back in a single stroke.

Easy to manipulate and a delight to behold, this is the ultimate lady’s watch. It may have no crown but is still fit for a queen and there’s no danger of ruining your manicure.

Developed specially by the Rado design team and drawing on years of touch technology from within the Swatch Group as well as our own expertise in high-tech materials, this watch is both hard – it’s made in full high-tech ceramic – and soft – the case is a gently curved oval – all at the same time.

Sensual setting

The monobloc construction of the case, the production of which is carried out under high pressure using a sophisticated injection process, ensures the success of the ceramic touch technology.

A watch case made from metal would act as a shield between the outside world and the circuits inside. As high-tech ceramic is an insulator this watch gives the wearer the power to influence the electrical circuit at its heart. The electrodes embedded in the ceramic can ‘feel’ the presence of a fingertip on the case through the ceramic.

The six new models in this collection - three black and three white - represent the first references in a series of product developments to come.

More than 50 years ago Rado revolutionised the watch industry with its use of unconventional materials. In 2013 Rado has taken the same risks needed to be successful all those years ago and the result is a world first.

Simplicity at its most sophisticated.

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Tech. Desc. / Click to slide >>
Black models
White models

TECHNICAL DESCRIPTION

1. ACTIVATING SETTING MODE

In order to avoid any unwanted changes in setting, there are two steps to the setting process.

1) Touch the case at 8 o’clock for approximately 2 seconds. The minute hand will move slightly.

2) Immediately slide your index finger down the right hand side of the watch case from top to bottom. The watch will emit a short ‘beep’ and the minute hand will move slightly again.

2. SETTING THE TIME

2a Setting the hours/changing time zone

Slide your finger along the left hand side of the case clockwise = +1 hour, or anti-clockwise = - 1 hour.

2b Setting the minutes

Slide your finger along the right hand side of the case clockwise = + 1 minute or anti-clockwise = - 1 minute.

3. CONFIRMATION / EXIT SETTING MODE

Touch the case at 8 o’clock for approximately 2 seconds to confirm the changes made to the time setting in step 2. The minute hand will move slightly and the watch will emit two ‘beeps’. Setting mode is now deactivated. Without this confirmation, the watch will automatically exit setting mode after 10 seconds and will not retain the changes made in Step 2. The watch will return to the previous time setting.

Rado Esenza Ceramic Touch

Quartz

Movement 11’’’ ETA F10.101, quartz, 5 jewels, 2 hands, touch without crown, no date

Ref. : 277.0093.3.071/277.0093.171/277.0093.3.015

Case

polished black high-tech ceramic
pressed-on stainless steel case back with black PVD coating
toric sapphire crystal
water-resistant to 3 bar (30m)

Dial 071/171

black, lacquer, 4 diamonds, 120/125, Top Wesselton, full cut, 0.028 carat
silver coloured printed Rado logo

Dial 015

black, lacquer, 12 rhodium coloured applied indexes
silver coloured printed Rado logo

Hands rhodium coloured

Bracelet 071/015

3-row polished black high-tech ceramic
titanium 3-fold clasp

Strap 171

black satin fabric
stainless steel buckle

Dimensions 33.0 x 42.0 x 8.4 (WxLxH in mm)