CH-2400 Le Locle (Switzerland)
Tel.: +41 32 933 35 11
Fax: +41 32 933 35 00
About
Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”.
Timelessness is a mark of true design.
Mido's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural glories. Cutting‑edge technical innovations, mechanical movements known for their excellence and high‑quality materials are the three pillars on which the brand’s unique expertise rests. For nearly a century, Mido has been a global benchmark in Swiss‑made mechanical watches.
Mido watches are available from 2,400 official retailers in 50 countries.
Company of the SWATCH GROUP
