2013/02/27

HAMILTON the new Jazzmaster Face2Face Limited Edition

 

Mastering the art of duplicity

Biel, January 2013 – Dual existence is the ultimate magical ingredient of fairytales and fantasy movies. Hamilton watches have appeared in a wide selection of movies on this theme, ranging from The Talented Mr Ripley to Spider-Man. The Swiss made American brand treads new watchmaking ground in 2013 by applying the concept of dual identity to its latest innovation, the Hamilton Jazzmaster Face2face. Avant-garde and classical embrace each other in a watch with two distinct personalities, guaranteed never to come face to face, on or off screen.

Perception is reality
In the Hamilton Jazzmaster Face2face there are two different sides to the design concept – and to the timepiece itself. A unique rotating case houses two dials, one presenting a sophisticated “boy racer” chronograph, the other a calm, elegant three-hand timekeeper. The common denominator of the two contrasting faces are the decorated, skeletonized rotors of each automatic movement, fully visible in the oval-shaped case. Each individual watch incorporates two wearing options, both making diverse style statements. The two sides can accommodate different time zones, different frames of mind or different outfits – the wearer is always in the pilot’s seat. Refined craftsmanship, with expertise dating back to 1892, in close partnership with high-tech materials and functionality ensure that the theme of duplicity never compromises wearability or precision. Only 888 numbered pieces of the Jazzmaster Face2face are being made.

Maybe mirrors can lie?
Propelling the current mirroring trend in haute-couture advertising into a totally new dimension, the Jazzmaster Face2face goes beyond the concept of creating reflections to reach the realm of the optical illusion. The crystal on the chronograph dial has a smoky tint and edgy blue detail. In strong contrast, its three-hand counterpart integrates silver-colored enhancements that glisten elegantly from the sun brushed surface. All of the sapphire crystals have antireflective coating. Driving the chronograph is an ETA 2094 automatic movement, while the classical dial derives its energy from the ETA 2671. This watch dares to be different in grand style, with its slightly elongated, rotating oval case measuring 53mm by 44mm. The black leather strap signs off the message of uniqueness with blue, soft-touch lining and double stitching, together with a new design of folding clasp to confirm its individualistic flair.