Rue Verdaine 11
CH-1204 Genève (Switzerland)
Tel.: +41 22 508 10 33
MB&F – award-winning concept laboratory
In 2005, after seven years in the senior management team of Jaeger-LeCoultre and another seven years as managing director of Harry Winston Rare Timepieces in Geneva, Maximilian Büsser created the world’s first horological concept brand: MB&F – Maximilian Büsser & Friends. MB&F is dedicated to developing radical horological concepts by working in small, hyper-creative groups composed of people Büsser enjoys working with. Respecting tradition without being shackled by it enables MB&F to act as a catalyst in fusing traditional, high-quality watchmaking with cutting-edge technology to create three-dimensional mechanical sculptures.
In 2007, MB&F unveiled their first Horological Machine. Its sculptured, three-dimensional case and beautifully finished Engine set the standard for the idiosyncratic Machines that followed – Machines that tell the time, rather than Machines to tell the time. In 2011, MB&F launched their round-cased Legacy Machine collection. These more classical pieces (classical for MB&F that is) pay tribute to 19th century watchmaking excellence by reinterpreting complications from the great horological innovators to create contemporary objets d'art. Since 2011, MB&F alternate between launching an exciting new Horological Machine and an historically-inspired Legacy Machine.
At the Grand Prix d'Horlogerie de Genève in 2012, MB&F’s Legacy Machine No.1 was awarded the Public Prize (voted for by horology fans) and the Best Men’s Watch Prize (voted for by the jury). At the 2010 Grand Prix, MB&F won Best Concept and Design Watch for HM4.