A celebration of craftsmanship, style and generosity: Introducing Chivas 12 ‘Made for Gentlemen’ by Bremont
Craftsmanship, style and generosity are at the heart of the recent collaboration between Chivas Regal and award-winning British watch company Bremont. Known for crafting beautifully engineered chronometers, Bremont has partnered with Chivas to design the latest Chivas 12 Made for Gentlemen by Bremont limited edition gift tin.
The Chivas 12 Made for Gentlemen by Bremont limited edition gift tin houses a bottle of Chivas 12 blended Scotch whisky and boldly features deconstructed watch elements to showcase the elegant and complex engineering of Bremont chronometers.
Explains Richard Black, Global Brand Director of Chivas Regal: “In seeking luxury experiences and products, modern gentlemen demand substance and style. We felt there were many synergies between Chivas and Bremont as award winning British brands that reflect the desires of the modern gentleman. What both Chivas and Bremont do is incredibly complex but the art is to present it simply and stylishly and give our customers distinctive luxury items and experiences.”
Nick English, Co-Founder of Bremont, adds: “For me, the collaboration with Chivas was a genuine meeting of minds. We are all dedicated and passionate about keeping traditions of craftsmanship alive and we are also focused upon leaving a positive legacy. Bremont watches are ‘Tested Beyond Endurance’ and Giles and I have been blown away by the level of skill that Chivas Master Blender, Colin Scott, deploys in channeling nature and time in blending their Scotch whiskies.”
In the spirit of generosity, Bremont will also be creating 12 collector ‘Chivalry’ watches to celebrate excellence and precision in luxury, the Bremont ‘Chivalry’ watches will be auctioned exclusively for charities around the world. The classically stylish, polished steel Bremont ‘Chivalry’ watch, with alligator strap, features a piece of oak cask used in the maturation of whiskies for Chivas Regal, the signature of James and John Chivas etched on the rotor of the timepiece and the Chivas crest subtly embossed on the dial. An engraved copper plate, taken from a retired Scotch whisky copper still, sits on the leather presentation pouch.
Admirers of luxury watches and whisky will have the opportunity to participate in an online auction for one of these watches from 22nd October to 9th November, 2014 via www.chivas.com/bremont.
The Chivas 12 Made for Gentlemen by Bremont will be available globally from September.
Chivas Made for Gentlemen The Chivas Made for Gentlemen by Bremont is the third in a series of annual collaborations between Chivas Regal 12 and modern British craftsmen. Year one celebrated the handcrafted brogue by Tim Little and Chivas paid homage to Savile Row tailoring with a limited edition by Patrick Grant in 2013. Bremont boutiques currently offer Chivas at its in-store bars. Chivas also supports Bremont events internationally. Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old. For further information visit www.chivas.com
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. For further information visit www.chivasbrothers.com